90 Day SEO + GEO + AEO Plan for shilikajain.com

Owner: Shilika Jain. Operator: Claude Code. Window: May to August 2026. Goal: pull qualified inbound from Web3 founders, AI CMOs, cybersecurity teams, and regional buyers who today never reach the site.

TL;DR

Three plays, run in parallel.

SEO: convert the one-page site into a hub of indexable service, vertical, and regional pages plus a publishing engine on /blog.
GEO (Generative Engine Optimization): structure every page so Gemini, ChatGPT, Perplexity, and Claude extract and cite Shilika by name when buyers ask "who is the best Web3 PR consultant" or "fractional AI PR services."
AEO (Answer Engine Optimization): own the question-form queries Web3 and AI founders type into AI search ("how much does crypto PR cost", "how to get featured in CoinDesk", "best PR for AI startups").

Today the site ranks for "Shilika Jain" and brand-adjacent terms only. After 90 days the target is 40+ ranking pages, 8 to 15 cited mentions across AI Overviews / Perplexity / ChatGPT, and 6+ qualified inbound leads/month from organic and AI search.

Audit Snapshot (Baseline as of May 2026)

Area	Status	Note
Homepage meta + OG	Pass	Title, description, OG image, canonical present
Indexable pages	Critical gap	Effectively one page plus /blog; everything else is anchor-based, not crawlable as separate URLs
Schema markup	Fail	No visible Person, Organization, Service, FAQPage, or Article JSON-LD
Vertical coverage	Partial	Web3 + AI surfaced; cybersecurity, content-writing, regional PR not addressed
Case studies	Strong narrative, weak indexability	Gaia, RARI, MANTRA, Fluence, Web3Auth, Bullieverse all live as scroll sections, not standalone URLs
Content writing service	Missing on-site	User wants leads here, no page exists
Regional landing pages	Missing	APAC mentioned, no Korea / Japan / Singapore / India / Dubai pages
Blog	Underused	Linked from nav, content depth and AEO formatting unknown, needs audit
AI crawler access (robots.txt, llms.txt)	Unknown	Likely default; needs GPTBot, ClaudeBot, PerplexityBot, OAI-SearchBot explicit allow
Author entity	Underbuilt	LinkedIn + Twitter linked, but no schema-linked Person profile across Wikipedia/Wikidata/Crunchbase
Core Web Vitals	Likely fine	Static site, but needs Lighthouse pass and site-wide CWV verification (March 2026 update moved scoring to site-wide aggregate)

Headline call: foundation is strong (real bylines, real placements, clean brand). The bottleneck is architecture: one URL cannot rank for the 30+ buyer intents Shilika serves. Month 1 is structural rebuild, Month 2 is content, Month 3 is authority and AI citations.

What changed in search (May 2026 reality check)

Five updates Claude Code must build against, not around.

Google AI Mode + AI Overviews now dominate: estimates put zero-click searches at ~93% for informational queries. Optimizing for clicks alone is dead. Optimize for being cited.
March 2026 core update reweighted Experience inside E-E-A-T and expanded author credibility as a ranking factor into professional services. Translation: Shilika's bylines, named-author content, and verifiable track record are now ranking inputs.
Site-wide Core Web Vitals: post-March 2026, CWV scoring aggregates site-wide. One bloated page hurts every page.
Comparison + opinion content dominates AI citations: ~33% of AI citations are comparison articles, ~10% are opinion. "Best X" and "X vs Y" pages outperform generic service pages.
Freshness premium in Perplexity: content with a visible year ("2026") and modified date inside 12 months gets cited at ~82% rate in 30-day-old content samples.