SHILIKA JAIN Helping Web3 companies navigate the 0 1 communications, PR & KOL journey 📧 [email protected] | 🌐 Twitter | LinkedIn | 📲 Telegram: @shilika3 PROFESSIONAL SUMMARY Strategic marketing and PR + KOL leader with 6+ years of experience in building Web3 narratives and executing high-impact PR & KOL campaigns across the Web3 ecosystem. Proven track record of driving visibility, credibility, high quality media coverage, and founder profiling for 50+ blockchain projects across APAC and global markets (UK & US). Adept at PR strategy, cultivating and managing media relations, partnerships, KOL marketing, and crisis communication. Strategic PR Campaign Media Relations & Outreach Storytelling & Content Creation STRENGTHS AND EXPERTISE Web3 Narrative Building Founder Profiling & Op-Eds Influencer & Paid Marketing Ecosystem Growth & Partnerships Event Regional Marketing & Access Web3 Marketing Strategy & SEO PROFESSIONAL EXPERIENCE Myosin DAO Head of PR & KOL Management 2023 – Present Led global and regional PR across 6+ markets, delivering 100K+ media mentions/quarter and 500+ commentary pickups, while owning APAC media monitoring, tracking key narratives, and compiling weekly coverage reports with sentiment insights to drive share-of-voice growth Secured high-impact coverage in Forbes, CoinDesk, Cointelegraph, Decrypt, and Benzinga, increasing visibility by 75% QoQ, while building and maintaining 100+ journalist relationships and regional media databases Crafted narratives and led end-to-end PR strategy for NEAR Protocol, Web3Auth, RARI Foundation, WalletConnect, and Ripple Accelerator, including developing regional communication materials, localizing global messaging across APAC, and aligning cross-functional teams Drafted and edited press releases, media pitches, Q&As, statements, blogs, Op-Eds, and executive commentary, and prepared briefing documents, interview talking points, and partnership materials to strengthen founder visibility and thought leadership Executed multi-market PR campaigns across India, Korea, Japan, Vietnam, and China, coordinating with local teams, tracking campaign performance via PR metrics (coverage, traffic, SEO), and supporting on-ground activations at global events Onboarded and managed 100+ KOLs/influencers, while conducting ongoing research on crypto, fintech, and APAC regulatory trends, monitoring competitor positioning, and delivering internal PR updates and leadership reports to inform strategy CoinMarketCap 2021 – 2023 APAC PR & Partnerships Lead Supported partnerships & communications, driving expansion across markets and strengthening regional and global brand presence for CoinMarketCap Built and managed relationships with 100+ journalists & KOLs across crypto and traditional finance, securing consistent global coverage and long-term media trust Launched high-impact awareness campaigns supporting global growth, reaching millions of users and significantly boosting visibility across key regions Scaled influencer marketing for CoinMarketCap Community, onboarding 150+ KOLs/creators and driving strong growth in user engagement and content participation Co-led programming and media outreach for The Capital, featuring top-tier speakers and attracting a global audience at scale 2020 – 2021 Momentum6 & Bloom360 Marketing Lead Led end-to-end marketing strategy across pre- and post-token launch, driving strong market positioning and sustained traction through critical launch phases Designed and executed 360° campaigns across PR, social, KOLs, community, and partnerships, generating high-impact reach and multi-channel visibility Drove high-performing KOL/influencer campaigns, leveraging regional creators to amplify launches and boost engagement and community growth at scale Collaborated with leading exchanges including Binance, OKX, and MEXC to support Southeast Asia expansion and regional market penetration Freelance Contributor 2020 – 2021 CryptoDailyUK Conduct and publish in-depth interviews with prominent Web3 founders and companies, highlighting the latest trends, technologies, and innovations shaping the industry. https://cryptodaily.co.uk/author/ShilikaJain EDUCATION Center for Management Studies (2019) Bachelors of Business Administration with Majors in Finance CISI Certification (2019) Chartered Institute of Investment and Securities (London) Toastmasters International (2017-2019) Empowering individuals to become more effective communicators and leaders SPEAKING EXPERIENCES Speaker at the Binary Summit in Bangkok. Speaker at India Blockchain Week 2024: Mastering the ABC’s of Web3 PR Speaker at India Blockchain Week: Navigating the Crypto Media Narrative Speaker at Web3 Conf Goa: Women in Web3 Speaker at EpicWeb3 Summit: Effective BD Strategies can turn you into a unicorn Speaker at Poloniex launch: State of crypto exchanges in India References are available on request.