Campaign inventory

Campaign	Apollo ID	Status	Steps	Purpose
Shilika — Value-First Rapport Sequence (Jul 2026)	6a5ca90307fefc001808ff1d	✅ ACTIVE (Jul 19, 25 contacts)	5 emails / ~16 days	Primary engine — new ICP leads enroll here daily
Shilika's Outbound AI Sequence 1	6a50b00a5b612000102ab306	✅ Active	3 emails + LinkedIn	Legacy — 112 contacts mid-flight, copy rewritten Jul 19. No new enrollments.

Value-First Rapport Sequence — full copy

Step 1 (day 0) — Subject: quick one re: {{account.name}}'s press coverage

Personalized opener + credibility (CoinMarketCap, Myosin, 50+ tier-1 placements) + offer of the 30-day playbook. Deliberately ZERO links — "want me to send it over?" is reply-bait: replies boost sender reputation and open conversations.

Step 2 (+3d, same thread) — Delivers 3 playbooks: 30-day funding announcement campaign, pitching CoinDesk/The Block/Blockworks/Decrypt, AI-search visibility. Explicit "no pitch" framing.

Step 3 (+4d) — Free 15-min tier-1 readiness teardown → Calendly. Self-serve fallback (readiness audit blog).

Step 4 (+4d) — Milestone framing: PR compounds before a TGE/listing/raise, not after → Calendly.

Step 5 (+5d) — Graceful breakup + 2 most-shared playbooks (retainer breakdown, APAC playbook). Leaves door open, gives email + Calendly.

Legacy Sequence 1 — rewritten copy (Jul 19)

Value-first opener + playbook offer (was: "Remember Me!!!" + instant Calendly pitch)
Playbook delivery, no-pitch framing (was: "Noticed no response" guilt-trip)
Retainer-breakdown resource + free 15-min teardown → Calendly
LinkedIn connect note: free-playbooks angle (under 300 chars)

Copy change log

Jul 19, 2026 — All 4 legacy touches rewritten to value-first; new 5-step sequence created. Rationale: 156 delivered / 0 replies on pitch-heavy copy.

Rules

Copy changes are decided by Rahil/Shilika or in a main Claude session — never by the daily scheduled task
Log every copy change here with date + rationale + before/after