Top SEO voices to model. Steal what works, mix with your own voice.
Profile: Founder of Orainti. Most prolific speaker in SEO (200+ conferences, 30+ countries).
Where: LinkedIn (daily), weekly newsletter.
Style: News-curation + tactical commentary. Heavy on screenshots from Google docs.
Steal this: Her practice of posting the day a Google update drops with a 1-screenshot summary + her take. Apply on Day 22 and any time Google ships an update mid-month.
Profile: Technical SEO at Ahrefs. Research-driven.
Where: LinkedIn, Twitter/X.
Style: Data-heavy. Charts, A/B tests, contrarian conclusions backed by numbers.
Steal this: Lead with a chart or number. Force every post to include 1 piece of proprietary data (your own GSC, your own client). Apply on Days 5, 12, 22, 26.
Profile: SEO at Amsive. Most-watched voice on Google updates.
Where: LinkedIn (900+ reactions/post is normal).
Style: Calm, authoritative. Long captions that read like a mini-blog. Frequent contrarian breakdowns of Google announcements.
Steal this: When you write hot takes, do not yell. Build the argument in 6-8 lines, let the reader arrive at the conclusion. Apply on Day 2, 11, 25.
Profile: SEO + AEO strategist.
Where: LinkedIn.