⚠️ Sep 7, 2026 update: Apollo access has degraded further — the API key itself is now rejected outright ("Invalid API key"), a step worse than Sep 5's "account no longer active." auth/health flipped to is_logged_in:false today (was true every day through Sep 5), confirmed via direct curl fallback on 4 endpoints; MCP connector still unauthorized this session. Could not refresh any figures below — all numbers in the "Current" column still reflect the last known state as of Aug 4. See 🛡️ Deliverability & Guardrails for full detail. Enrollment remains at 0 new today (32nd consecutive day blocked by the access outage, plus the pre-existing guardrail breach, now 49 calendar days running). Recommending directly to Rahil: pause this scheduled task until a human confirms Apollo access is restored — 32 identical/worsening daily flags with zero action.
⚠️ Sep 5, 2026 update: Apollo account status escalated — API now says the account is "no longer active" (API access disabled), not just a billing hold as on the prior 29 days (confirmed via direct curl fallback; MCP connector unavailable this session) - could not refresh any figures below. All numbers in the "Current" column still reflect the last known state as of Aug 4. See 🛡️ Deliverability & Guardrails for details. Enrollment remains at 0 new today (blocked by the outage, now escalated, plus the pre-existing guardrail breach, now 47 calendar days running). Recommend pausing this scheduled task until a human confirms Apollo account access is restored - 30 identical/worsening daily flags with zero action.
North-star: Calendly bookings (https://calendly.com/shilikajain/30min/) · Targets: ≥10 qualified calls/mo, ≥8% reply rate
| Metric | Baseline (Jul 19) | Current | Target |
|---|---|---|---|
| Calendly bookings from outbound | 0 | 0 | ≥10/mo |
| Reply rate | 0% | 0% (0 replies across both sequences, ~176 lifetime deliveries as of Aug 4) | ≥8% |
| Open rate (unfiltered) | 56% | legacy 66.9% unfiltered / 10.6% unique; value-first unfiltered still loading / 2.9% unique | ≥60% |
| Click rate | 3.8% | legacy 3.5% unique / 4.2% unfiltered; value-first 0% | ≥6% |
| Bounce rate | 4.3% (hard 3.1%) | 🔴 BOTH still over threshold (last verified Aug 4) — Value-First: 24.4% bounce / 24.4% spam. Legacy: 24.5% bounce (46 bounced, hard 7.0%) + 19.1% spam. Aug 7–16: Apollo API down (account-wide billing error, 10+ consecutive days) — could not refresh. Enrollment halted 27 calendar days running (Jul 21→Aug 16); pause-both-sequences recommendation remains outstanding and critically overdue | <2% |
| Deliverability score ([email protected]) | 69.6 ("unhealthy") | — | ≥85 |
| Contacts in active sequences | 137 (112 legacy + 25 value-first) | 157 (112 legacy + 45 value-first) — unchanged since Jul 19. No enrollments since Jul 21 (guardrail breach, now 27 consecutive calendar days); Aug 7–16 also blocked by Apollo API billing outage (10+ consecutive days) | — |
Week of Sep 6, 2026 — Zero enrollment activity, 6th full week running (guardrail breach now 49 calendar days, Jul 21→Sep 7; Apollo access outage now 32 consecutive days, Aug 7→Sep 7, and has worsened twice this week: Sep 5 account disabled, Sep 7 API key itself rejected). Contacts still flat at 157 (112 legacy + 45 value-first). Replies flat at 0. No figures could be refreshed all week. Sole blocker remains unchanged: a human needs to restore Apollo access (now beyond a billing fix), then separately address the standing pause/scrub recommendation for both sequences. Recommend pausing this scheduled task until access is confirmed restored.
Week of Aug 30, 2026 — Zero enrollment activity, 5th full week running (guardrail breach now 42 calendar days, Jul 21→Aug 31; Apollo billing outage now 25 consecutive days, Aug 7→Aug 31). Contacts still flat at 157 (112 legacy + 45 value-first). Replies flat at 0. No figures could be refreshed all week — Apollo API has returned an account-wide billing error on every call since Aug 7. Sole blocker remains unchanged: a human needs to resolve the Apollo billing hold, then separately address the standing pause/scrub recommendation for both sequences.
Week of Aug 23, 2026 — Zero enrollment activity, 4th full week running (guardrail breach now 35 calendar days, Jul 21→Aug 24; Apollo billing outage now 18 consecutive days, Aug 7→Aug 24). Contacts still flat at 157 (112 legacy + 45 value-first). Replies flat at 0. No figures could be refreshed all week — Apollo API has returned an account-wide billing error on every call since Aug 7. Sole blocker remains unchanged: a human needs to resolve the Apollo billing hold, then separately address the standing pause/scrub recommendation for both sequences.
Week of Aug 2, 2026 — Zero enrollment activity (guardrail breach now 14 consecutive calendar days, Jul 21→Aug 3). Contacts flat at 157 (112 legacy + 45 value-first). Replies flat at 0 on ~170 lifetime deliveries. Both sequences' metrics went fully flat Aug 2→Aug 3, indicating the enrolled lists have finished their remaining steps — meaning both sequences could be paused today with zero disruption to in-flight sends. Still no human pause/scrub action taken; that remains the sole blocker to resuming lead sourcing.
Week of Jul 26, 2026 — No enrollment activity all week so far (guardrail breach persists into a 6th straight day, Jul 21→27). Contacts flat at 157 (112 legacy + 45 value-first). Replies flat at 0 on ~177 lifetime deliveries. Both sequences' bounce/spam counts have stopped climbing (unchanged since Jul 25) but remain far above threshold, and neither sequence has been paused by a human yet — that's the single blocker preventing any progress this week.
Week of Jul 19, 2026 — System launched. Value-First sequence live, 45 contacts enrolled across two batches (Jul 19). Legacy sequence copy rewritten mid-flight. First sends dispatching.
Enrolled → Delivered → Opened → Replied → Call booked → Retainer signed. At 20 enrollments/day, 8% reply, 20% reply→call: ~8-10 calls/month. Track actual conversion at each stage here monthly.