Topic

Week 2 Day 4: Anatomy of a winning SEO proposal. 7 sections that close deals (and the 1 most agencies still skip).

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Slides outline

  1. Cover - Anatomy of a winning SEO proposal. 9 sections that close deals. And the 1 most agencies still skip.
  2. Hook - Most SEO proposals get ghosted. Not because of price. Because they read like a price sheet.
  3. Section 1 - Diagnosis (2-3 pages). 5-7 specific findings.
  4. Section 2 - Competitor Gap (visual). 3 competitors stealing traffic.
  5. Section 3 - Scope. Zero vague verbs. Bad vs Good comparison.
  6. Section 4 - Timeline. Mo 1-3 foundation, Mo 4-6 ranks, Mo 6-12 traffic, Mo 12-18 ROI.
  7. Section 5 - KPIs. Pipeline revenue, AI citations, snippet share, LTV.
  8. Section 6 - Pricing tiers. SMB $2.5-5K, Mid $5-10K, Enterprise $10-50K+.
  9. Section 7 - AI Visibility Score (the one 90% skip).
  10. Closing CTA - Comment PROPOSAL, Follow @Rahil Jain.

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