One variable at a time · minimum 100 sends per variant before judging · log every result here (wins AND losses).
| Experiment | Hypothesis | Status | Result |
|---|---|---|---|
| Subject A/B: statement vs question | Question form ("is {{account.name}} planning a tier-1 push?") lifts opens ≥5% | Queued | — |
| Persona-split sequences | Token-launch / AI-startup / APAC variants with matched playbooks lift replies vs generic | Queued — build after 2 weeks of baseline data | — |
| Step-1 links: zero vs one | Zero links in first email reduces spam-blocks | Running implicitly (current copy = zero links); compare spam-block rate vs legacy baseline 1.2% | — |
| Funding-signal sourcing | Recently-funded companies reply ≥2× generic ICP | Queued | — |
| Send-time optimization | APAC morning sends (SGT) beat default schedule for APAC leads | Queued | — |
| LinkedIn-first track | Contacts without verified emails convert via LinkedIn connect + playbook share | Queued | — |
| Breakup email removal | Step 5 generates late replies; verify it isn't driving unsubscribes instead | Monitor after first cohort completes (~Aug 5) | — |
(empty — first results expected ~Aug 2026)