Google Ads Creative Package, Slate

Built: 2026-05-11 · Manager email: [email protected] · Ad account: Chalk Labs, 228-750-1574 · Primary site: https://slateup.ai · Subscription product: https://app.slateup.ai

Two parallel programs, India and US. Both optimised for conversions (account created on app.slateup.ai + Pro trial start + Pro subscription). Copy, keywords, audiences, budgets, and a 14-day launch playbook are all below. Drop straight into Google Ads Editor.

0. Account setup (do this first)

Conversion actions (Tools > Conversions, Goals > Custom):

Signup_AccountCreated — primary. Fires on app.slateup.ai/welcome (or first post-auth page). Count: One. Value: 1 USD. Click-through window 30d, view-through 1d.
Trial_Start — primary. Fires after Razorpay/Stripe trial is initiated. Count: One. Value: 10 USD.
Subscription_Pro — primary. Fires on successful Pro charge. Count: One. Value: dynamic (pass value from checkout, default 19 USD / 1599 INR).
Lead_Waitlist — secondary. Fires on [email protected] contact + waitlist forms. Value: 2 USD.

Tagging:

Install Google Tag (gtag) on slateup.ai and app.slateup.ai. Same conversion ID across both. Make sure cross-domain linking is on (linker: { domains: ['slateup.ai','app.slateup.ai'] }).
Enable Enhanced Conversions for Web (hash email + phone from signup form).
Mirror the same events to GA4 (sign_up, begin_checkout, purchase) so Pmax has signal.
Set Pro purchase as the only Primary in the Subscriptions campaigns. Set signup as Primary in the Awareness/Signup campaigns. Secondary actions stay observed.

Audience lists to build now (Audience Manager):

Signed_Up_NoTrial — visited app.slateup.ai logged in, did not start trial, last 30d. Use for trial-push campaign and Pmax customer signal.
Trial_Started_NoSub — started trial, did not subscribe, last 14d. Use for subscription remarketing.
Visited_Site_NoSignup — visited slateup.ai, no signup, last 60d.
Pro_Customers — Pro subscribers. Use as exclusion on acquisition + as Pmax customer-match seed.