Status: Ready to launch · awaiting conversion-ID swap and repo deploy
Account: [email protected] · Customer ID 227-453-4103
Destination: https://shilikajain.com/ads (new dedicated landing page)
Conversion goal: Click on Book a Call → Calendly
Total budget: INR 20,000 / month (~USD 240)
Three campaigns, all bottom-of-funnel, all aimed at one click: Book a 30-min teardown call.
| Campaign | Type | Geo | Daily | Monthly USD | Monthly INR |
|---|---|---|---|---|---|
| Search · US · Founder Intent | Search | United States | $5.50 | $165 | ₹13,860 |
| Search · APAC + MENA | Search | UAE · Singapore · Thailand | $1.60 | $48 | ₹4,032 |
| YouTube · Awareness | Video | All 4 markets | $1.60 | $48 | ₹4,032 |
| TOTAL | $8.70 | $261 | ₹21,924 |
Slight overage (~₹2K) absorbs FX drift. Hard ₹20K cap = lower YouTube to $1.20/day.
Expected month-1 outcome (conservative): 120–180 search clicks, 30–60K YouTube impressions, 2–6 booked calls, blended CPL $40–$120.
Founders at Web3 and AI startups who recently closed a $5M–$20M round, have a thin organic press footprint, and need to convert the raise into category leadership before the burn clock starts. They are surrounded by generic agencies pitching $30K/month retainers — they already smell the BS.