Personal Brand Content Strategy - 20 Storylines

Funnel split: 16 Top-of-Funnel (TOFU) | 4 Bottom-of-Funnel (BOFU) Target audience: Marketing professionals and business owners who need AI SEO consulting Format: Short-form video (Reels / Shorts / TikTok), 30-75 seconds each

TOP OF FUNNEL (16 storylines)

Informative + Motivational | Goal: Reach, views, shares, follower growth

1. AI Is Not Replacing You - Someone Using AI Is

Funnel: TOFU | Vibe: Provocative, punchy

Script: "Everyone's scared AI will take their job. That's the wrong fear. AI isn't replacing you. Someone who knows how to use AI is replacing you. The person who can write a prompt, deploy an agent, and scale a workflow in 20 minutes - that's your competition. Not the AI. Not the machine. The human sitting next to it who learned it before you did. The question isn't 'will AI replace me?' It's 'will I be the one operating the AI, or the one being operated on?'"

Caption: The real threat isn't the AI. It's the person who learned it before you did. Save this so you remember it next time you're scrolling instead of learning. 🧠⚡

Editing Notes:

• Cold open, no intro animation - start mid-sentence for scroll-stopping
• Text overlay in bold white on lower third: "AI isn't replacing you" -> cuts to "SOMEONE USING AI IS"
• Jump cuts every 1-2 sentences to maintain pace
• Subtle tension-building background track (low BPM, cinematic)
• Last line delivered direct to camera, slight zoom in for intensity
• Color grade: slightly cool/blue tint for a serious, techy feel

2. The 9-5 Trap (And What Breaking Out Looks Like)

Funnel: TOFU | Vibe: Raw, personal, motivational