🤖 What this is: 100 web-search queries that AI engines (ChatGPT, Perplexity, Gemini) fire when a buyer looks for PR services like Shilika's. Built by running live buyer prompts through ChatGPT and Perplexity, capturing the actual search queries they decomposed each prompt into ("query fan-out"), then extending the pattern across all 7 services and mapping every query to your shortlisted keyword list. Prepared 22 June 2026.
When someone asks ChatGPT or Perplexity "who is the best Web3 PR consultant?", the model does not search that exact sentence. It silently rewrites the question into 2–4 short search queries (entity + intent), runs them on Bing/Google, and cites whichever pages rank for those rewrites. Ranking for the buyer's literal sentence is useless; you have to rank for the fan-out queries. These 100 queries are the targets for your AI-search (AEO) content.
Ran ~12 live buyer prompts through ChatGPT (search mode) and Perplexity and read the actual web-search queries each engine generated.
Confirmed fan-out patterns observed live:
how to get crypto project featured in CoinDesk + ...Cointelegraph.2026), rankings, reviews, recommendations, best, top.X vs Y searches — fractional PR vs Web3 PR agency.searching for authoritative agency websites, web3 PR agency reviews and recommendations, fractional consultants and related companies.🟢 Key finding for Shilika: On the prompt "best fractional PR consultant for a Web3 startup", Perplexity already cites shilikajain.com and names Shilika as the top answer. On broader prompts ("best PR agency for an AI startup", "best PR agency for a token launch"), the engines instead cite competitors — High Vibe PR, Coinbound, MarketAcross, SourceCode, Transform Group, BeInCrypto, Clutch. That gap = where to aim AEO content next.
| Engine | Captured web-search query |
|---|---|
| Perplexity | best fractional PR consultant Web3 startup |
| Perplexity | fractional PR vs Web3 PR agency |
| Perplexity | best Web3 PR agencies 2026 |
| Perplexity | current Web3 PR agency rankings |
| Perplexity | how to get crypto project featured in CoinDesk |
| Perplexity | how to get crypto project featured in Cointelegraph |
| ChatGPT | web3 PR agency reviews and recommendations |
| Perplexity | best PR agency for an AI startup |
| Perplexity | how to get an op-ed published in CoinDesk or TechCrunch as a founder |
| Perplexity | how much does fractional PR cost for a tech startup in 2026 |
| ChatGPT | how do KOL marketing campaigns work for a token launch |
| ChatGPT | best PR agency for a crypto token launch and TGE |
| Perplexity | how to do PR for a crypto token launch |
Each query is tagged with buyer intent stage and mapped to the closest keyword on your Shortlisted list (with monthly volume). 🟢 = captured live from an LLM run.
| # | LLM web-search query | Intent | Mapped shortlisted keyword | Vol/mo |
|---|---|---|---|---|
| 1 | 🟢 best fractional PR consultant Web3 startup | Decision | PR consultant | 3600 |
| 2 | 🟢 fractional PR vs Web3 PR agency | Consideration | Web3 PR agency | 1600 |
| 3 | 🟢 best Web3 PR agencies 2026 | Consideration | Best Web3 PR agencies 2025 | 720 |
| 4 | 🟢 current Web3 PR agency rankings | Consideration | Web3 PR agency | 1600 |
| 5 | 🟢 how to get crypto project featured in CoinDesk | Discovery | How to get featured in crypto media | 590 |
| 6 | 🟢 how to get crypto project featured in Cointelegraph | Discovery | How to get featured in crypto media | 590 |
| 7 | 🟢 web3 PR agency reviews and recommendations | Consideration | Web3 PR agency reviews | 170 |
| 8 | top crypto PR agencies list 2026 | Consideration | Crypto PR | 3600 |
| 9 | best Web3 PR agency for startups | Decision | Web3 PR agency for startups | 480 |
| 10 | crypto PR services for blockchain projects | Consideration | Crypto PR services | 1200 |
| 11 | how to get media coverage for a Web3 project | Discovery | How to get media coverage Web3 | 290 |
| 12 | blockchain PR firm with tier-1 media contacts | Decision | Blockchain PR firm | 880 |
| 13 | best crypto PR agency globally 2026 | Consideration | Best crypto PR agency globally | 290 |
| 14 | DeFi PR agency for protocol launch | Decision | DeFi PR agency | 480 |
| 15 | how to get featured on Decrypt and The Block | Discovery | How to get featured in crypto media | 590 |
| 16 | Web3 communications expert for founders | Decision | Web3 communications expert | 390 |
| 17 | how to write a crypto press release that gets coverage | Discovery | How to write crypto press release | 320 |
| 18 | best crypto media outlets for PR placement | Discovery | Best crypto media outlets for PR | 320 |
| 19 | how to get on crypto news sites | Discovery | How to get on crypto news sites | 390 |
| 20 | crypto brand storytelling agency | Consideration | Crypto brand storytelling | 180 |
| 21 | how to attract crypto investors through PR | Discovery | How to attract crypto investors through PR | 590 |
| # | LLM web-search query | Intent | Mapped shortlisted keyword | Vol/mo |
|---|---|---|---|---|
| 22 | 🟢 best PR agency for an AI startup | Decision | AI startup PR agency | 880 |
| 23 | AI startup PR agency recommendations 2026 | Consideration | AI startup PR agency | 880 |
| 24 | how to do PR for an AI company | Discovery | How to do PR for AI company | 390 |
| 25 | PR firm for AI companies globally | Decision | PR for AI companies | 480 |
| 26 | how to get media coverage for an AI product launch | Discovery | Media coverage for AI company launch | 210 |
| 27 | generative AI PR agency | Consideration | AI PR | 2900 |
| 28 | best PR strategy for AI SaaS product launch | Discovery | PR strategy for AI SaaS product launch | 80 |
| 29 | AI startup PR for Series A funding announcement | Decision | AI startup PR for Series A funding | 60 |
| 30 | how to build thought leadership for an AI startup | Discovery | Thought leadership | 8100 |
| 31 | AI founder brand building PR agency | Decision | AI founder brand building PR agency | 110 |
| 32 | how to position an AI startup in the media | Discovery | AI startup PR | 1600 |
| 33 | PR for AI agents and LLM startups | Consideration | AI PR | 2900 |
| 34 | AI company media presence building | Discovery | AI company media presence building | 90 |
| 35 | how to get an AI startup into Forbes and AI Magazine | Discovery | AI startup PR | 1600 |
| 36 | AI startup communications consultant | Decision | AI communications | 1100 |