In this video hosted by Keaton (ItsKeaton), titled "$20K–$100K/mo Agency Owners Share How They ACTUALLY Get Clients (2026)", five high-earning agency owners and SaaS founders breakdown 18 actionable client acquisition strategies.

The Panelists

1. Justin Silverman — Founder of Merchant (local business Google Profile optimization platform used by 16,000+ businesses).
2. Clay Lawrence — Founder of Review Harvest ($66K/month agency focused on Google reviews for local businesses).
3. Jasper Akin — Founder of a web agency with 60+ clients (trained 1,000+ beginners).
4. Keaton (Host) — Built and sold a 6-figure agency; now helps agency founders scale.
5. Hayden Lawrence — Runs an agency with over 100+ clients in reputation management and web design.
6. Dom Morrell — UK-based content & personal branding specialist for high-level online creators.

Complete Breakdown of the 18 Client Acquisition Strategies

Strategies 1–3: Warm Outreach & Local Networks

1. The Public LinkedIn Announcement [03:03] (Justin)

• Concept: Share what you are doing on LinkedIn without shame.
• How it works: Make a simple, direct post stating the services you provide to local businesses and ask your network if they know anyone who needs help.
• Why it works: Old acquaintances and passive connections reach out months or years down the line when they need your specific expertise or get asked for recommendations.

2. "Day in the Life" Vulnerable Content [06:14] (Clay)

• Concept: Document your agency journey on your personal social media channels (Instagram/Facebook).
• How it works: Post 20–30 second time-lapses or B-roll of you working at your computer. Be transparent about both your offers and your daily struggles (e.g., tough sales calls).
• Why it works: People already know, like, and trust you on your personal accounts. Showing authentic effort breaks through the fear of selling to friends and converts network followers into paying clients.

3. The Local Facebook Group "Free Website" Method [08:24] (Jasper)

• Concept: Reverse the dynamic of sales so prospects sell themselves to you.