Initial marketing would require a mix of solid content, video distribution + UGC content created! Here are the following things we must be ideally aiming to do:

Launch → Amplify → Scale → Retain & Compound.

• Basic SEO is must required (Rahil with Seo agency)

1. Crack Retention (Rahil)

   • Leaderboards
   • Reward/point based systems

2. Initial Instagram Posts + Launch Video (Shilika)

   1. Put Generic product related images + viral-able Insta launch video that goes live on TikTok

3. Creating a series of UGC + Growth Engine Loop: (Shilika)

   1. High-velocity short-form content
      1. Platforms - Instagram + TikTok [focused on users outside India]
      2. Content formats that WORK:
         • “I studied 1 chapter in 20 mins using this AI”
         • “POV: Exam in 5 hours”
         • “Top 5 questions that WILL come in boards”
   • Tools that we can ideally use:
     • Arcade to test and try - based on the results, can double down on HeyGen + research on extra tools

   b. Make the video a funnel to your product:

   • “Upload your syllabus → get a 2-hour plan”
   • “Paste your question → get step-by-step solution”

4. Lot of students study on WhatsApp: (Rahil)

   1. Run WhatsApp advertisements, easy user onboarding - specially students

   Tactics:

   • “Send your doubts on WhatsApp, get instant answers”
   • Auto-reply bot → delivers value → pushes app

5. Influencer Seeding (Not big creators but with micro creators)

   • Micro creators (5k–50k followers)
   • Study vloggers
   • Focus on how they’re using the app v/s promote.
   • Companies/Platform manage influencer like contentrewards, affiliatemarketing

6. Partner with well know coaching/institution for free and create an Exam Crash course:

   • Launch Crash Course Mode
   • Daily Important Questions Drops
   • Countdown campaigns
   • Reward systems
   • Make Insta reels/insta adds — 7 days, 70 marks guaranteed

7. Launch Ambassador programs

   • In schools + colleges
   • Introduce performance based KPIs
   • Leaderboards etc

8. SEO

   • Basic SEO is must required
   • Focus on intent based queries - create blogs + materials around that.
   • Backlinking strategy

9. podcast

• Interview series with top teachers + educators on YT/Insta. Podcast

Growing Social media accounts

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