Agencies bill $15–25k a month to send your news to a recycled journalist list. The "Forbes mention" turns out to be a sponsored post. APAC is treated as a translation job. Your founder gets handed off to a junior account exec the week after onboarding.
You don't need more press. You need the right press, in the right outlet, at the right moment, in the languages your users actually read.
That's what I do.
I'm Shilika Jain. Six years in Web3 and AI comms. 50+ protocols shaped. Coverage placed in Forbes, CoinDesk, Cointelegraph, Decrypt, Blockworks, The Block, Benzinga, and tier-1 APAC outlets across Korea, Japan, Vietnam, China and India.
Currently leading PR at Myosin DAO. Previously built CoinMarketCap's regional comms function from scratch.
I work as a fractional PR Manager embedded with founders. Not an agency. Not a freelancer with a Canva deck. A senior operator who gets in the trenches with your team.
End-to-end narrative architecture. Positioning thesis, press release, journalist outreach, embargo coordination, post-launch sentiment. Outlets: Forbes, CoinDesk, Cointelegraph, Decrypt, Blockworks, Benzinga, The Block, The Defiant.
Turn technical founders into category-defining voices. Op-ed ghostwriting, podcast tours, speaker placements, LinkedIn and X strategy. The kind of profiling that makes your founder the go-to quote for their beat.
Direct access to 200+ vetted Web3 creators across X, YouTube and Telegram. Segmented by region, vertical, and audience quality. No middlemen, no recycled lists, no inflated CPMs.
Korea, Japan, Vietnam, China, India. Native-language placements in BloomingBit, CryptoTimes JP, ChainCatcher, Jinse, TokenPost, CoinNess, Coin68. Regional embargo timing. On-ground event support.