Shilika Jain

Mentor, Advisor & Web3 PR Consultant

My Socials: Twitter, LinkedIn

About Me:

Shilika is a seasoned professional specializing in PR & Communications Specialist within the Web3 space. She helps leading Web3 companies and busy founders enhance their visibility, establish credibility, and generate leads through tailored strategies.

Her expertise lies in crafting and executing strategic marketing campaigns while building meaningful relationships with key players across the Web3 ecosystem. Previously, Shilika served as the APAC Lead at CoinMarketCap, where she deepened her industry insights and expanded her professional network. She maintains strong connections with over 150+ Web3 influencers and various developer and regional communities.

Shilika has worked with a diverse range of clients, including Fluence, GAIA, WalletConnect, ParaSwap, Rootstock, RARI Foundation, MANTRA Chain, LightLink, Ripple, Solana Saga, Elastos (BTC L2), OKX, MEXC, Animoca Brands, NEAR, Polygon, Bluzelle, and Stader Labs, among others.

Outside of work, Shilika enjoys creating content on Twitter and engaging in thoughtful conversations with innovators in the tech space. A passionate traveller, she finds joy in discovering new destinations and exploring beautiful, aesthetic escapes.

What I’m best at?

• End-to-end PR strategies right from creating narratives to securing releases on mainstream media (+ Localisation efforts) in the Global & APAC markets [ Forbes, Cointelegraph, Coindesk, Blockworks and others]
  • Drafting PR, Op-Ed’s and additional pitch materials for media outreach
  • Media Relations, Monitoring & Reporting and Brand Positioning & Strategy!
  • Targeted pitch to journalist for product, funding, partnership & ecosystem specific news.
  • Founder profiling through podcasts, expert commentary & Op-Ed opportunities.
  • Strategic PR Campaigns & Crisis communications
• Ideated GTM strategies for early stage Web3 projects
• On-ground media support & relationship building
• Ideating and developing creative PR campaigns
• Crafting an influencer marketing strategy with a network of 200+ Web3 influencers
• Assisting projects on Off-page SEO through link-building techniques
• Helping companies conduct user journey conversions with industry leaders

Killing it on the stage:

• Speaker at India Blockchain Week 2024: Mastering the ABC’s of Web3 PR
• Speaker at India Blockchain Week: Navigating the Crypto Media Narrative
• Speaker at Web3 Conf Goa: Women in Web3