80 free playbooks live at https://shilikajain.com/blog — these are the outreach currency. Match resource to persona:

Persona / trigger Playbook URL
Recently funded (any) Funding announcement → 30-day earned media https://shilikajain.com/blog/web3-funding-announcement-30-day-earned-media-campaign
Everyone (step 2) Pitching CoinDesk / The Block / Blockworks / Decrypt https://shilikajain.com/blog/how-to-pitch-coindesk-the-block-blockworks-decrypt-2026
Everyone (step 2) AI search / LLM citation visibility https://shilikajain.com/blog/geo-ai-search-visibility-web3-founders
Self-servers (step 3) Tier-1 readiness audit https://shilikajain.com/blog/tier-1-crypto-coverage-readiness-audit
Comparison shoppers (step 5) PR retainer line-item breakdown https://shilikajain.com/blog/web3-pr-retainer-scope-of-work-breakdown-2026
APAC expansion (step 5) APAC Web3 PR playbook (KR/JP/VN/IN) https://shilikajain.com/blog/apac-web3-pr-playbook-korea-japan-vietnam-india
Token teams (persona seq — future) 90-day pre-TGE comms plan https://shilikajain.com/blog/token-launch-pr-timeline-90-day-pre-tge-plan
AI founders (persona seq — future) AI startup PR: TechCrunch, The Information, Forbes https://shilikajain.com/blog/ai-startup-pr-techcrunch-the-information-forbes-2026
MENA/UAE leads MENA crypto PR playbook https://shilikajain.com/blog/mena-crypto-pr-playbook-uae-saudi-token2049-dubai
Post-raise Series A Pre-launch media footprint → Series A https://shilikajain.com/blog/pre-launch-media-footprint-series-a-investor-pr-playbook-web3-ai

Full index: 80 posts — see shilikajain.com/blog. When a reply mentions a specific situation (hack, listing, conference, crisis), there is almost certainly a matching playbook to send as follow-up value.