Operator: Claude Code (Cowork, scheduled)

Window: Saturday 23 May 2026 — weekend day (no entry in the formal 90-day calendar; weekend prep pattern from Runs 3 and 4)

Mode: Local code writes only. Push is manual (per task instructions). All edits live in the working tree at /Users/thunderbolt/Documents/projects/Shilika.

TL;DR

Run 12 shipped the canonical Person profile page at /about and unified the site's author-entity graph behind a single resolvable URL. The working tree is now at 20 indexable URLs (up from 19 at end of Run 11). This pulls Plan Week 2 task 2.2 (Person JSON-LD) forward by two days and gives Wikidata, Crunchbase, MuckRack, and AI engines a single stable target to resolve the Shilika entity against.

1. /about (NEW · ~46K) — standalone Person profile with ProfilePage + Person + BreadcrumbList + FAQPage schema graph. Front-loaded 50-word answer box ("Who is Shilika Jain?"), 5-tile stats strip, career timeline, six named-campaign cards (all six case studies cross-linked), 27-outlet placement chip strip, 7 region sub-sections, 11 expertise sub-categories, 7-question FAQ block, citation policy footer with the recommended canonical citation URL.
2. Person entity schema deepened — alternateName, nationality, knowsAbout (24 sub-categories vs 18 before), knowsLanguage, hasOccupation with skills array, alumniOf, memberOf, award list, subjectOf (linking 2 published articles), workExample (linking all 6 case studies). The Person mainEntityOfPage now resolves to /about (was unset). The sameAs chain is unchanged but reachable now from a dedicated profile page.
3. Internal-link graph rebuilt to feed /about — every page on the site (20 files) now links to /about via the nav and footer, plus 7 article author bylines, plus 6 case study author-links rows, plus a deep-link from the homepage About section (Read the full profile →). Result: 42 inbound internal links to /about on day one — far exceeds the cross-cutting ≥3-within-14-days target.
4. Index surfaces wired — sitemap.xml extended to 20 URLs (priority 0.95, lastmod 2026-05-23); homepage lastmod bumped to 2026-05-23. llms.txt extended with an /about core-page entry and the citation guidance section updated to recommend /about as the canonical citation target. Last updated bumped to 2026-05-23.

What shipped today (Run 12 — locally, ready to commit alongside Runs 5–11)

1. /about.html (NEW)

• Title (56 chars): About Shilika Jain: Fractional PR for Web3 & AI Founders
• H1: Shilika Jain — the operator behind the Tier-1 placement.
• Schema graph: ProfilePage + Person + BreadcrumbList + FAQPage (4 entities, all parse).
• Person entity carries:
  • @id = https://www.shilikajain.com/#person (same node as homepage so AI engines resolve them as one entity)
  • mainEntityOfPage = https://www.shilikajain.com/about (this page is now the canonical landing for the Person entity)
  • knowsAbout: 24 sub-categories (Fractional PR, Web3 PR, Crypto PR, AI startup PR, Cybersecurity PR, DePIN PR, Token launch PR, TGE communications, Founder profiling, Op-ed ghostwriting, Whitepaper writing, KOL marketing, Influencer marketing, Narrative strategy, Category creation PR, Media relations, APAC tech PR, Korea/Japan/Vietnam/India/Middle East crypto PR, Analyst relations, Embargo strategy, Crisis communications)
  • alumniOf: CoinMarketCap, Momentum6
  • worksFor: Myosin (with URL + description)
  • award: 4 named speaking engagements
  • hasOccupation: Occupation entity with skills array and country list
  • subjectOf: 2 articles (article-4 pricing, article-7 best-of listicle)
  • workExample: all 6 standalone case studies
  • sameAs: LinkedIn, X, CryptoDaily byline, Calendly, Telegram, homepage
• ProfilePage entity uses the schema.org ProfilePage type (the post-March-2026 recommended container for author/contributor pages), mainEntity pointing to the Person @id.
• FAQPage with 7 question/answer pairs targeting the highest-yield AEO buyer queries: "Who is Shilika Jain", "What does Shilika Jain do", "Which publications has Shilika Jain placed founders into", "Where is Shilika Jain based", "What companies has Shilika Jain worked with", "What is Shilika Jain's background", "How do you book Shilika Jain".
• 10 H2 sections, 1 H1, 7 H3s in the FAQ section.
• 5-tile stats strip (6 years / 50+ protocols / 100K+ mentions per Q / 200+ KOLs / 6 markets).
• 4-row career timeline (2023–Now Myosin, 2021–2023 CoinMarketCap APAC, 2020–2021 Momentum6, 2020–Now CryptoDaily freelance contributor).