Operator: Claude Code (Cowork, scheduled)

Window: Saturday 23 May 2026 — weekend run, second of the day (Run 12 shipped /about earlier today). No entry in the formal 90-day calendar; weekend-build pattern.

Mode: Local code writes only. Push is manual (per task instructions). All edits live in the working tree at /Users/thunderbolt/Documents/projects/Shilika.

TL;DR

Run 13 shipped the standalone Cybersecurity PR service page at /services/cybersecurity-pr — closing Plan task 3.7 and launching an entire ICP that previously had zero presence on the site. The May 2026 baseline audit flagged cybersecurity as a Missing vertical ("cybersecurity, content-writing, regional PR not addressed"); the task objective names cybersecurity founders/CMOs as a target ICP. The working tree is now at 21 indexable URLs (up from 20 after Run 12).

1. /services/cybersecurity-pr (NEW · ~40K) — full standalone service page with Service + BreadcrumbList + FAQPage schema graph. Front-loaded 50-word answer box, 10 H2 sections, 3-model engagement pricing table, 6-question FAQ block, named analyst firms and security outlets throughout, honest-positioning proof section, author byline + related-reading grid + CTA.
2. Homepage wired — added an 8th visible service block (data-svc="08", service-link anchor card) and an 8th Offer to the homepage ProfessionalService hasOfferCatalog JSON-LD, both pointing at the new page's #service node.
3. Index surfaces wired — sitemap.xml extended to 21 URLs (priority 0.95, lastmod 2026-05-23); llms.txt extended with a Cybersecurity PR entry under ## Service pages; homepage JSON-LD dateModified bumped to 2026-05-23.
4. Internal-link graph — the new page receives 4 inbound links on day one (homepage service block + related-reading grids on /services/ai-startup-pr, /services/content-writing, and /work/web3auth), exceeding the cross-cutting ≥3-within-14-days target. The page itself links out to /services/ai-startup-pr, /work/web3auth, /article-8, /article-4, and /about.

Why cybersecurity PR, why today

Run 12's suggested Day 6 queue (D6.6) named the Week 6 vertical pillars — including "Cybersecurity PR in 2026." But the foundational gap is bigger than a blog post: Plan task 3.7 (/services/cybersecurity-pr) was never built. Of the 8 service pages the Plan's Week 3 IA rebuild called for, only 2 shipped as standalone URLs (ai-startup-pr, content-writing); the rest live as homepage anchors. Cybersecurity is not even an anchor — it had no surface at all. The task objective explicitly lists "Cybersecurity founder / CMO" as ICP #4 and says to "do more and whatever it takes." A commercial landing page for a whole ICP is higher leverage than a supporting blog post, so the service page ships first; the Week 6 pillar article now sits on top of a real destination.

What shipped today (Run 13 — locally, ready to commit alongside Runs 5–12)

1. /services/cybersecurity-pr.html (NEW)

• Title (52 chars): Cybersecurity PR in 2026: Fractional Senior Operator
• Meta description (159 chars): within the 150–160 target.
• H1: "Cybersecurity PR for vendors tired of being a logo on a slide."
• Schema graph: Service + BreadcrumbList + FAQPage (3 entities, all parse). The Service node carries alternateName, serviceType, areaServed (7 places), audience, a 6-item hasOfferCatalog, and a ReserveAction to Calendly. provider resolves to the shared #person @id — entity-consistent with homepage, /about, and all article author nodes.
• 10 H2 sections: Who this is for · How the engagement runs · What is in scope · Analyst relations is the part most security PR skips · Threat research is your news engine · Proof: the closest case, told honestly · What this is not · The AI search layer for cybersecurity vendors · How to start · FAQ.
• Engagement table: 3 models — Fractional retainer ($5K–$12K/mo), Analyst relations sprint ($12K–$28K), Launch/disclosure sprint ($15K–$40K).
• Cybersecurity-specific differentiators (what makes this not generic tech PR): analyst relations as load-bearing work (Gartner, Forrester, IDC, KuppingerCole; SASE/XDR/identity coverage); threat research as the news engine (CVEs, botnet teardowns, incident data for Dark Reading, CyberScoop, The Record, SecurityWeek); coordinated vulnerability disclosure communications; breach/incident crisis comms in scope from day one; conference presence at RSA Conference, Black Hat, BSides.