Operator: Claude Code (Cowork, scheduled)

Window: Sunday 24 May 2026 — weekend run, no entry in the formal 90-day calendar; weekend-build pattern continued from Runs 12 and 13.

Mode: Local code writes only. Push is manual (per task instructions). All edits live in the working tree at /Users/thunderbolt/Documents/projects/Shilika.

TL;DR

Run 14 shipped the flagship Web3 PR service page at /services/web3-pr-campaigns — closing Plan task 3.1, the highest-priority Week 3 IA rebuild item, and giving the primary commercial keyword ("Web3 PR consultant" / "Web3 PR campaigns") a dedicated landing surface. Until today this lived as a homepage anchor section (#services block 01). The working tree is now at 22 indexable URLs (up from 21 after Run 13). Homepage dateModified bumped to 2026-05-24.

  1. /services/web3-pr-campaigns (NEW · 39,780 bytes) — full standalone service page with Service + BreadcrumbList + FAQPage schema graph. Front-loaded 50-word answer box, 9 H2 sections, 3-model engagement pricing table (Fractional retainer $5K-$12K/mo, Launch sprint $15K-$40K, Category-narrative sprint $18K-$32K), 4-phase "how a Web3 PR campaign actually unfolds" sequence, 3 named-proof case-study mini-stories (RARI / MANTRA / Fluence), 6-question FAQ block, author byline + related-reading grid + CTA.
  2. Homepage wired — service block 01 converted from anchor-only <article> to a service-link card pointing at /services/web3-pr-campaigns, matching the pattern of blocks 06/07/08. JSON-LD hasOfferCatalog entry for Strategic PR Campaigns upgraded to a full Offer with url + Service @id + url resolving to the new page's #service node. dateModified bumped from 2026-05-23 to 2026-05-24.
  3. Index surfaces wired — sitemap.xml extended to 22 URLs (priority 0.95, lastmod 2026-05-24); homepage lastmod bumped to 2026-05-24; llms.txt extended with a Web3 PR Campaigns entry at the top of ## Service pages (as the flagship), and Last updated bumped to 2026-05-24.
  4. Internal-link graph — the new page receives 6 inbound links on day one (homepage service block + related-reading grids on /services/ai-startup-pr, /services/content-writing, /services/cybersecurity-pr, and adjacent-playbook grids on /work/rari-chain, /work/mantra-chain, /work/fluence), comfortably exceeding the cross-cutting ≥3-within-14-days target. The page itself links out to /services/ai-startup-pr, /work/rari-chain, /work/mantra-chain, /work/fluence, /article-6, /article-4, and /about.

Why /services/web3-pr-campaigns, why today

Run 13's suggested Day 6 queue (D6.6) explicitly named building the remaining homepage-anchor services into standalone pages (Plan 3.1-3.5). Of those five, 3.1 Strategic PR Campaigns is the single highest-leverage pick because:

  1. It is the flagship service — the umbrella that defines Shilika's core offer. Every other service page (AI Startup PR, Cybersecurity PR, Content Writing) is a vertical or sub-discipline of this.
  2. It targets the primary commercial keyword — "Web3 PR consultant" / "Web3 PR services" / "Web3 PR campaigns" — the highest-intent buyer query in the Plan's keyword map.
  3. It hits ICP #1 directly — Web3 founders pre-mainnet / pre-TGE, the primary persona named in the task objective.
  4. It has the strongest proof — three of the six case studies (RARI, MANTRA, Fluence) are exactly the playbook this page describes. The named-proof section ships with deep links and short, honest mini-teardowns.

The homepage anchor #services block 01 was the only commercial surface for the flagship offer until today; it has now been promoted to a dedicated indexable URL with full schema and FAQ markup. Web3 PR is also the page Google's E-E-A-T reweighting and AI-citation patterns most reward — first-hand experience, named outlets, named clients, named numbers — so building this page first compounds fastest.

What shipped today (Run 14 — locally, ready to commit alongside Runs 5-13)

1. /services/web3-pr-campaigns.html (NEW)