Operator: Claude Code (Cowork)
Window: Friday 15 May 2026 (afternoon, Day 0)
Mode: Audit + research, no production writes (worktree access constrained; foundation already shipped earlier today as Run 1)
Scope: Verify Run 1 is live, audit all 9 public URLs, validate JSON-LD, run an AI citation baseline, surface meta/title compliance gaps, and stage the Monday May 18 (Day 1) task queue.
Run 1 (earlier today) is live on production: 23 AI crawlers explicitly allowed in robots.txt, llms.txt serving as text/markdown, sitemap.xml at 9 URLs, all dateModified bumped to 2026-05-15. Three new long-form articles (article-4 crypto PR pricing, article-5 CoinDesk playbook, article-6 fractional-vs-agency) shipped alongside the foundation work and merged into main. Vercel HIT, gzip on, HTTPS clean, response headers tight.
Across the 9 indexable URLs, schema graphs validate, all pages have a single H1, no image alt gaps, and canonicals are present. The remaining surface defects are all title and meta-description length compliance — 8 of 9 article titles run 69–83 chars (Google truncates ~60) and 5 pages have meta descriptions over 165 chars. Pure copy fixes, no schema or architecture changes needed.
AI citation baseline: across 4 buyer-intent queries on Google ("fractional PR Web3 founders", "how much does crypto PR cost 2026", "Web3 PR consultant best 2026", "cybersecurity PR agency 2026"), shilikajain.com is cited zero times. Shilika's name surfaces only via LinkedIn. This is the expected baseline — the 90-day plan exists to move this from 0 to 8–15 citations by August 14.
| Asset | Status | Note |
|---|---|---|
robots.txt |
Live | 24 User-agent blocks, 19 AI crawlers explicitly allowed (GPTBot, ClaudeBot, PerplexityBot, OAI-SearchBot, ChatGPT-User, Google-Extended, Applebot-Extended, cohere-ai, Mistralai-User, etc.) |
llms.txt |
Live | 546 words, served as text/markdown; charset=utf-8, 1-hour cache via vercel.json |
sitemap.xml |
Live | 9 URLs, all lastmod=2026-05-15, includes /testimonials and article-1 through article-6 |
| Homepage JSON-LD | Live | Single @graph block, 9 entities (Person, Organization, ProfessionalService, OfferCatalog, WebSite, WebPage, BreadcrumbList, FAQPage, ContactPoint) |
| HTTPS / HSTS | Live | strict-transport-security: max-age=63072000, x-vercel-cache HIT, content-encoding: gzip |
| URL | HTTP | Title len | Desc len | OG desc | H1 | H2 | Words | Schema entities | dateModified |
|---|---|---|---|---|---|---|---|---|---|
| / | 200 | 51 | 187 | 163 | 1 | 9 | 1,451 | 20 | 2026-05-15 |
| /blog | 200 | 61 | 135 | 116 | 1 | 6 | 543 | 8 | 2026-05-15 |
| /testimonials | 200 | 50 | 149 | 95 | 1 | 0 | 81 | 5 | none |
| /article-1 | 200 | 83 | 158 | 120 | 1 | 3 | 678 | 7 | 2026-05-15 |
| /article-2 | 200 | 75 | 162 | 86 | 1 | 6 | 756 | 7 | 2026-05-15 |
| /article-3 | 200 | 82 | 154 | 104 | 1 | 4 | 702 | 7 | 2026-05-15 |
| /article-4 | 200 | 73 | 215 | 112 | 1 | 8 | 2,135 | 13 | 2026-05-15 |
| /article-5 | 200 | 78 | 201 | 116 | 1 | 10 | 1,990 | 17 (incl. HowTo) | 2026-05-15 |
| /article-6 | 200 | 69 | 210 | 112 | 1 | 10 | 2,172 | 12 | 2026-05-15 |
All surgical metadata edits. No architecture changes. Ready-to-paste rewrites below.
| URL | Current (chars) | Proposed (chars) |
|---|---|---|
| /article-1 | The Tier-1 trap: why most Web3 founders chase the wrong publications - Shilika Jain (83) |
The Tier-1 PR Trap: Why Web3 Founders Chase the Wrong Outlets (60) |
| /article-2 | Korea, Japan, Vietnam: the APAC PR playbook nobody hands you - Shilika Jain (75) |
APAC PR Playbook 2026: Korea, Japan, Vietnam, India (51) |
| /article-3 | From technical founder to category voice: a 90-day profiling sprint - Shilika Jain (82) |
Founder Profiling Sprint: 90 Days to Category Voice (51) |
| /article-4 | How much does crypto PR cost in 2026? The honest breakdown - Shilika Jain (73) |
How Much Does Crypto PR Cost in 2026? Honest Pricing (52) |
| /article-5 | How to get featured in CoinDesk in 2026: a practitioner's guide - Shilika Jain (78) |
How to Get Featured in CoinDesk in 2026: A Practitioner's Guide (63) |
| /article-6 | Fractional PR vs Web3 PR agency: how to choose in 2026 - Shilika Jain (69) |
Fractional PR vs Web3 PR Agency: How to Choose in 2026 (54) |
| URL | Current (chars) | Proposed (chars) |
|---|---|---|
| / | 187 | Fractional PR for Web3 and AI founders. 50+ protocols placed in Forbes, CoinDesk, Cointelegraph, Decrypt and The Block across APAC. Book a 30-min teardown. (159) |
| /article-4 | 215 | What crypto PR actually costs in 2026: agency retainers, fractional models, single-launch sprints, KOL waves and the hidden line items most contracts bury. (159) |
| /article-5 | 201 | What CoinDesk editors filter for, pitch templates that land, embargo etiquette and three worked examples from a senior Web3 PR operator's 2026 playbook. (155) |
| /article-6 | 210 | Fractional PR vs Web3 PR agency in 2026: cost, speed, founder access, bandwidth and accountability — a decision tree that tells you which model fits your stage. (160) |
| /blog | 135 (short, OK) | Playbooks on Web3 and AI PR: Tier-1 outlet access, founder profiling, APAC strategy, crypto PR pricing, CoinDesk pitching — from a senior 2026 operator. (153) |
/testimonials page is missing dateModified in its schema. 81 words of visible content is also thin. Recommend adding 2–3 paragraphs of context and a dateModified: 2026-05-15.