Operator: Claude Code (Cowork, scheduled)

Window: Wednesday 20 May 2026 — Day 3 of the formal 90-day calendar, afternoon run

Mode: Local code writes only. Push is manual (per task instructions). All edits live in the working tree at /Users/thunderbolt/Documents/projects/Shilika, ready to commit alongside the Run 5 + Run 6 + Run 7 untracked changes.

TL;DR

Run 8 is the second pass on Day 3, picking up the work Run 7 explicitly pulled forward (D4.6 — Build /work/rari-chain) plus a deeper AEO sweep across the three older articles that did not yet carry FAQPage schema. Three concrete deliverables landed locally:

1. /work/rari-chain — 638-line standalone case study page with full Article + BreadcrumbList + FAQPage schema graph, 6 named NewsArticle mentions (CoinDesk, The Block, The Defiant, Cointelegraph, CryptoNews, plus RARI Foundation as Organization), 6-question FAQ block, named launch-day timeline (T-9 through T+24), journalist mapping table, full coverage grid linking to all 5 named outlets, and the operational lesson (category framing > L2 launch announcement).
2. AEO FAQ schema added to /article-1, /article-2, /article-3 — these three articles previously carried only BlogPosting + BreadcrumbList. Each now carries a 5-question FAQPage block matching the article's H2 stack, with mid-2026 stats (48% AI Overview coverage, 48% earned-media share of LLM brand citations, Princeton GEO citation uplift) embedded in the answer text where relevant. All three dateModified bumped from 2026-05-17 to 2026-05-20 for the Perplexity freshness signal.
3. Homepage RARI deep-link, sitemap.xml, llms.txt, blog.html — closes the RARI case-card internal-link orphan that the Gaia card had already addressed in Run 7. Sitemap grew from 13 to 14 URLs (added /work/rari-chain). llms.txt added the RARI entry under ## Case studies. blog.html bumped all three older-article dateModified entries.

Day 3 calendar tasks from the 90-day plan (Plan Week 1, Wed 20 May): Set up Bing Webmaster Tools [SJ], Authenticate Ahrefs MCP [SJ], Pull Ahrefs Site Explorer baseline [CC], Pull Ahrefs Keyword Explorer data for 25 keywords [CC]. The two CC tasks remain blocked (Ahrefs Insufficient plan per Run 7); the two SJ tasks remain open from Day 1/2 carry-over. Day 3 reprioritised onto the next-highest-leverage pulled-forward work, as Run 7 already did this morning.

What shipped today (Run 8 — locally, ready to commit alongside Runs 5/6/7)

1. /work/rari-chain (NEW · 638 lines · ~46K)

• Title (54 chars): RARI Chain Mainnet Case Study: 11 Tier-1 Placements in 24h
• Meta description (177 chars): How Shilika Jain ran the RARI Chain mainnet launch on Arbitrum: 11 simultaneous Tier-1 placements, 9-day CoinDesk embargo, NFT royalty enforcement as the category angle. Named outlets, named timeline.
• H1: RARI Chain mainnet: 11 Tier-1 placements in a single 24-hour news cycle.
• Schema graph: Article + BreadcrumbList + FAQPage (3 entities, parses)
  • Article carries 6 named mentions (RARI Foundation as Organization + 5 NewsArticle entities for CoinDesk/The Block/The Defiant/Cointelegraph/CryptoNews with publisher + datePublished 2024-01-18)
  • citation array with 5 outlet URLs
  • about array with 4 Things (RARI Chain, NFT royalty enforcement, Arbitrum L2, Mainnet launch PR)
  • Person author block linked to homepage #person entity
  • 6-question FAQ block covering campaign overview, 9-day embargo rationale, category framing decision, 24-hour news cycle mechanics, fit for new engagements, mainnet-PR vs generic-launch difference
• Structure: H1 → 50-word answer box → 4-tile results strip (11 placements, 9-day embargo, 10+ regional translations, NFT category) → 9 H2 sections → named timeline box (T-9 to T+24 hours) → journalist mapping table → coverage grid (5 outlets) → 2026 AI-search context → engagement mapping → honest disclaimer → author block → CTA strip → related reading grid → footer
• Differentiators: Princeton GEO citation (arXiv:2311.09735) embedded; AI Overviews 48% citation context; the embargo timing math (9 days as the operational sweet spot); the named timeline box (Run 8 introduces a new component class — .timeline-box — for case studies that need a play-by-play); the operational lesson that the campaign is won in the embargo, not on launch day
• Internal links: /services/ai-startup-pr not relevant for RARI (Web3, not AI); relates to /work/gaia-ai, /article-5 (CoinDesk pitch guide), /article-4 (pricing), /article-7 (best-of listicle)

2. /article-1 AEO upgrade — FAQPage schema added

• 5-question FAQ block matching article H2 stack: "What is a Tier-1 publication in Web3 PR?", "Why can a Forbes mention be worse than a niche placement?", "How many publications should a Web3 founder actually target?", "What is the 3-axis filter for choosing Web3 PR outlets?", "What is the role of AI search in Web3 PR strategy in 2026?"