I want to show you how to land flagship press in web3 and the AI-native outlets your category actually reads. This is all without paying agency retainers. And if you're the founder of an AI, Web3, or tech protocol gearing up for a launch, a raise, or a TGE, this is for you.

Over the next five minutes, I'm going to walk you through the exact system that 50+ protocols have used to build narratives that stick. Without the agency markup, recycled journalist lists and without paying for "Forbes Contributor" posts that nobody reads.

Here's what you need to know upfront. We're going to build you a complete PR engine using my three-pillar system: Story, Press, and Amplification.

This system gets you tier-1 coverage timed to your milestones, and founder profiles in publications your users actually read. I work with you as an embedded fractional PR Manager, so you're not juggling agencies, freelancers, and a comms hire who keeps quitting. If that sounds interesting, keep reading. If not, no hard feelings. You can bounce now.

Why AI and Web3 founders need a different approach.

Generic PR doesn't work for AI and Web3. Here's why.

If you're an AI founder, every team in the space is fighting for the same handful of reporters who actually understand the difference between an LLM wrapper and real infrastructure. Your "agentic AI" pitch lands in the same inbox as 50 others that day. The story has to be sharper, the timing tighter, and the journalist needs a reason to care that goes beyond "we raised."

If you're a Web3 founder, you have the opposite problem. Too many outlets, too many KOLs, too much noise. Most agencies will charge you $20k a month and pitch your protocol the same way they pitch fintech startups. Cold press releases get ignored. APAC gets treated as a translation job.

The teams winning in both categories right now have one thing in common. A spot on narrative that doesn't look like a product update.

That's what I do.

The three pillar system.

There are only three things that matter in AI and Web3 PR: the story, the press, and the amplification.

With most agencies, none of these are connected. A junior writes the press release. Someone else handles outreach. APAC is a translation job. The founder is left to figure out their own voice. Nothing compounds.

Here's what I do differently.

Pillar one. Story. Most founders pitch their tech. Editors don't care about your tech. They care about what you represent. Why now. Why this matters. Why you.

The first two weeks are spent building the narrative thesis: positioning, audience map, journalist priority list, and the angle that makes your story land. For AI teams, this usually means turning a technical primitive into a category claim. For Web3 teams, it means turning a launch into a market shift.

Pillar two. Press. Once the story is right, I run the placements end to end. Press releases, embargo coordination, journalist outreach, post-launch sentiment analysis. Tier-1 outlets , and the AI-native publications covering agents, infrastructure, and the onchain AI stack. Plus regional embargo timing as required APAC is not an afterthought. It's a feature.

Pillar three. Amplification. Tier-1 press is a moment. Trust is built over months. I plug your founder into Op-eds, podcast tours, global speaker placements. Your founder becomes the go-to voice for their category, whether that's AI agents, RWAs, DePIN, or wallet infrastructure.

That's how you go from "another protocol launching mainnet" to a category-defining voice editors save for Monday morning.