This page summarizes which product categories are driving stock outward movement (sales/dispatch value) for Meru Trophy, based on two Tally Movement Analysis exports mapped against the company's Item-to-Category reference sheets: July 2026 in isolation, the 2024–2026 full period (28 months), and a combined trend comparison between the two. Full detail is in the sub-pages below; a companion PDF report and Excel workbook (item-level detail + native charts) were shared directly with Rahil.
Executive Summary
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July 2026 total outward value: ₹2,674,507 across 619 item codes.
- 2024–2026 total outward value: ₹37,866,424 across 2,711 item codes over 28 months.
- Top category in July 2026: Crystal — ₹518,700 (19.4%), with Mementos a close second at 17.7%.
- Top category over 2024–2026: Mementos — ₹7,225,253 (19.1% of the full period), ahead of Fiber Trophy (14.5%), Crystal (11.8%) and Medals (10.4%) — these four are Meru Trophy's core recurring revenue drivers.
- Crystal is sharply over-indexed in July 2026 (19.4% share vs 11.8% historical share, running at 3.24x its own 28-month monthly average) — the largest positive share shift of any category this month.
- Medals, Fiber Trophy and Mementos are under-indexed in July relative to their historical share (Medals: 5.2% vs 10.4%; Fiber Trophy: 12.9% vs 14.5%; Mementos: 17.7% vs 19.1%) — though both Mementos and Fiber Trophy still ran above their own 28-month monthly average (1.83x and 1.75x), they just grew slower than Crystal.
- Data coverage update: Rahil manually labeled 107 of the originally-uncategorized item codes, and 37 fuzzy prefix/family rules derived from those labels resolved a further 272 codes. The remaining data gap is now 16.2% of July's and 13.0% of the full period's outward value (down from 37.7% and 31.9%) — see the Methodology page for the full rule list and a recommendation to close what's left.
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Sections
The four sub-pages below break the analysis down in full detail.
1. July 2026 — Category Contribution
2. 2024–2026 Full Period — Category Contribution
3. Combined Trend Analysis
4. Methodology & Data Notes